What the operating system looks like in production.

Challenge

Portal and campaign leads arrived across multiple inboxes and were forwarded to agents over WhatsApp. There was no single record of how many leads existed, who owned each one, how quickly they were answered, or which portal justified its subscription cost.

What we built

• Unified lead intake for Bayut, Property Finder, Dubizzle, and Meta Lead Ads, with property reference, community, and campaign mapped to CRM fields
• Project-based and round-robin agent assignment with working-hours logic
• Automated WhatsApp acknowledgment to clients and instant agent notification with listing context
• First-response timers with escalation to team leads for untouched leads
• BI dashboards covering response time by agent and source, lead aging, and viewing conversion

Results

Stack

Challenge

Front-desk teams missed a significant share of inquiry calls at peak hours. Unconverted inquiries received no structured follow-up, and management had no visibility into which departments lost patients between inquiry and appointment.

What we built

• Telephony integration with automatic lead creation for missed and after-hours calls
• Appointment pipeline with department and doctor routing
• Automated WhatsApp appointment confirmations and reminders
• No-show recovery workflow with rebooking tasks
• Department-level inquiry-to-visit conversion dashboards

Results

Stack

Challenge

Sales teams built quotations in the ERP and re-entered deal data manually for management reporting. Order status, credit position, and dispatch dates were invisible to the field sales team, and discount decisions were made outside any approval process.

What we built

• Two-way REST API synchronization between the ERP and Bitrix24 deals, with a queued, retried integration layer
• Product rows and pricing synced to deals; credit status surfaced on the company record
• Discount approval workflow with finance sign-off thresholds
• Dispatch milestones written back to the deal timeline for field visibility

Results

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Challenge

Peak-season inquiries from web forms, education agencies, and walk-ins were tracked in individual counselor spreadsheets. Document collection and fee follow-up depended on personal reminders, and the admissions director had no funnel view across programs.

What we built

• All inquiry sources unified into Bitrix24 with program and source attribution
• Counselor assignment by program with round-robin distribution
• Structured document checklist per applicant with automated reminders
• Fee payment reminder sequences on WhatsApp and email
• Program-wise funnel dashboards for admissions leadership

Results

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